Integrated Marketing Agency, London
Melody Strange were commissioned by this London based Integrated Marketing Agency to set up 8 qualified meetings per month for the Managing Director and CEO to close into new clients for the agency.
After an intense strategy session, Melody Strange advised on the focus of the campaign - which was to be centralized around the automotive and retail sectors, as although this was not where their current client portfolio lay, it was the agency desire to onboard some new sector clients (and the CEO loved Bikes)
Melody Strange experienced research team set about qualifying companies perfect for the Jedi Callers to prospect to, with full detailed notes as to current activity, advertising and marketing spends, known suppliers and industry trends. This information was then populated with the current Marketing Directors contact details ready for the conversations to begin.
Begin they did, with the target of 8 meetings being achieved within week 3 of the first month with Honda, Citroën and Waterstones amongst them. This achievement of targets continued to the end of the campaign and the agency were thrilled when one of the meetings converted into a marketing campaign for Rolls-Royce!
